Operator-led advisory practice. Four exits totaling $3B+ in enterprise value.
We build growth and operating systems that scale with applied AI built into how teams decide, ship, and operate day to day.
- Clear wedge and priorities that create momentum
- AI and operational intelligence applied to contexts generic tools cannot reach
- Predictable growth mechanics, cleaner monetization, and faster execution through cadence, systems, and roadmap discipline
Approach
- Operator-led practice across product, revenue, operations, and capital.
- Every engagement starts by identifying the core capability that makes a business harder to replace.
- Operating systems, go-to-market strategy, product decisions, and organizational design. Each engagement targets the specific constraint limiting scale.
- Four exits totaling $3B+ as an early executive, two companies founded and scaled.
- Strategic partner to founders and CEOs across AI, SaaS, creator economy, ad tech, and marketplace businesses.
- Every framework applied in production, across venture-backed companies from pre-seed to pre-IPO.
Who we work with
ytpartners operates across these sectors. Each brings distinct operating dynamics, and each engagement draws on direct experience inside that sector.
Ad-tech, monetization, mar-tech, and publishing platforms
Performance advertising, monetization design, partner-driven revenue, and platform economics.
Marketplaces and two-sided platforms
Liquidity, matching, trust, supply-demand orchestration, and marketplace operating cadence.
Subscription and e-commerce businesses
Cohorts, churn, LTV, unit economics, often Shopify-centered.
SaaS platforms
Complex funnels, partner motions, multi-stakeholder workflows, scaling constraints.
Creator economy and monetization
Creator-side operations, campaign systems, monetization design, and marketplace dynamics.
Fit by stage
ytpartners works with founders, C-level leaders, and investors at businesses where growth depends on coordination across product, revenue, ops, finance, and analytics.
Early-stage startups (angel to Series A)
Founder-led teams building structure, cadence, and practical GTM foundations.
- Wedge and Strategy Sprint
- Revenue and GTM Operating System
- Operating system and cadence (KPIs, monitoring, weekly rhythm)
+more
- Common triggers: unclear ICP, scattered roadmap, messy handoffs, no source-of-truth metrics
- Also used for: capital readiness when raising, lightweight finance and forecast modeling
Growth-stage companies
Scaling execution across product, revenue, ops, and finance, often alongside capital raising.
- Revenue and GTM Operating System
- Operating Model and Change Execution
- Finance, reporting, and forecast modeling
+more
- Common triggers: pipeline inconsistency, channel fatigue, throughput bottlenecks, rising cost-to-serve
- Also used for: KPI cadence and control triggers, customer tiering and segmentation
Plateaued growth
Stalled momentum needing a sharper wedge and a reset plan tied to weekly execution.
- Wedge and Strategy Sprint
- Growth and Marketing System
- Measurement and control (dashboards, control triggers, accountability)
+more
- Common triggers: CAC inflation, conversion softness, churn drag, product not moving metrics
- Also used for: unit economics and cost-to-serve, workflow redesign, applied AI automation
What We Build
Engagements are measured by what shifts in the business, not by the volume of deliverables.
AI and operational intelligence architecture
Systems and workflows that reduce manual work, increase throughput, and embed applied AI into daily operations.
Product strategy and competitive repositioning
Sharper wedge clarity, market leverage, and product-market narrative that creates investor and customer confidence.
Revenue architecture and go-to-market execution
Pipeline becomes predictable because forecast discipline, handoffs, and accountability are designed in.
Financial planning and fundraising narrative
Planning that translates operating reality into investor confidence and capital readiness.
Organizational design and operational scaling
Structure, cadence, and measurement systems that scale execution capacity as the business grows.
KPI and OKR architecture
Frameworks that connect strategy to weekly execution with clarity, ownership, and measurable control.
Proof
Built, scaled, and exited across ad tech, marketplaces, SaaS, and AI.
Taboola
$2.6B NASDAQ IPO. Partnered with CEO to establish U.S. operations. Grew ARR from $50K to $12M in 24 months. Led product pivot expanding TAM.
Quigo
$380M acquisition by AOL. Early pioneer of AI in search advertising. Scaled ARR from $0 to $70M. Partnerships with Yahoo, Overture, Inktomi.
ConvertMedia
$100M acquisition by Taboola. Brought ML-based video ad technology to market. Led revenue strategy and fundraising. Positioned company for acquisition.
Dapper
$70M acquisition by Yahoo. U.S. go-to-market strategy. Pioneered MashupAds. Key role in M&A strategy and Yahoo integration.
25+ advisory engagements
Strategy, revenue systems, operating cadence, AI, and capital readiness across SaaS, creator economy, ad tech, and marketplaces. $20M+ in client fundraising supported.
"Most consultants give you a deck. Yarden gave us an operating system."
— Founder & CEO, AI SaaS platform