Strategy management consulting & execution for tech startups and digital businesses

ytpartners works at the founder, investor, and operator level. The work is hands-on and execution focused.

We build growth and operating systems that scale with applied AI built into how teams decide, ship, and operate day to day.

  • Clear wedge and priorities that unlock momentum
  • AI and operational intelligence applied to contexts generic tools cannot reach
  • Predictable growth mechanics, cleaner monetization, and faster execution through cadence, systems, and roadmap discipline
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What This Is

  • Operator-led practice grounded in 25 years of hands-on execution.
  • Every engagement starts by identifying the core capability that makes a business genuinely harder to replace.
  • Systems, narrative, product decisions, and organizational design that turn insight into compounding advantage.
  • Four exits totaling $3B+ as an early executive, two companies founded and scaled.
  • Strategic partner to founders and CEOs across AI, SaaS, creator economy, ad tech, and marketplace businesses.
  • Every framework has been stress-tested in real conditions, with real capital on the line.
ytpartners is led by Yarden Tadmor, with 25+ years building, scaling, and advising venture-backed companies across marketplaces, SaaS, ad tech, and AI. Background and track record

Who we work with

ytpartners works with founders and C-level leaders at businesses where growth depends on coordination across product, revenue, ops, finance, and analytics.

Ad-tech, monetization, mar-tech, and publishing platforms

Performance advertising, monetization design, partner-driven revenue, and platform economics.

Marketplaces and two-sided platforms

Liquidity, matching, trust, supply-demand orchestration, and marketplace operating cadence.

Subscription and e-commerce businesses

Cohorts, churn, LTV, unit economics, often Shopify-centered.

SaaS platforms

Complex funnels, partner motions, multi-stakeholder workflows, scaling constraints.

ytpartners also supports VCs and small-cap PE who want operator-level clarity on execution risk, what is working, what is broken, and what to fix next in portfolio companies.

Fit by stage

ytpartners works with founders, C-level leaders, and investors at businesses where growth depends on coordination across product, revenue, ops, finance, and analytics.

Early-stage startups (angel to Series A)

Founder-led teams building structure, cadence, and practical GTM foundations.

Typical engagements
  • Wedge and Strategy Sprint
  • Revenue and GTM Operating System
  • Operating system and cadence (KPIs, monitoring, weekly rhythm)
+more
  • Common triggers: unclear ICP, scattered roadmap, messy handoffs, no source-of-truth metrics
  • Also used for: capital readiness when raising, lightweight finance and forecast modeling

Growth-stage companies

Scaling execution across product, revenue, ops, and finance, often alongside capital raising.

Typical engagements
  • Revenue and GTM Operating System
  • Operating Model and Change Execution
  • Finance, reporting, and forecast modeling
+more
  • Common triggers: pipeline inconsistency, channel fatigue, throughput bottlenecks, rising cost-to-serve
  • Also used for: KPI cadence and control triggers, customer tiering and segmentation

Plateaued growth

Stalled momentum needing a sharper wedge and a reset plan tied to weekly execution.

Typical engagements
  • Wedge and Strategy Sprint
  • Growth and Marketing System
  • Measurement and control (dashboards, control triggers, accountability)
+more
  • Common triggers: CAC inflation, conversion softness, churn drag, product not moving metrics
  • Also used for: unit economics and cost-to-serve, workflow redesign, applied AI automation

What We Build

Engagements are measured by what shifts in the business, not by the volume of deliverables.

AI and operational intelligence architecture

Systems and workflows that reduce manual work, increase throughput, and embed applied AI into daily operations.

Product strategy and competitive repositioning

Sharper wedge clarity, market leverage, and product-market narrative that creates investor and customer confidence.

Revenue architecture and go-to-market execution

Pipeline becomes predictable because forecast discipline, handoffs, and accountability are designed in.

Financial planning and fundraising narrative

Planning that translates operating reality into investor confidence and capital readiness.

Organizational design and operational scaling

Structure, cadence, and measurement systems that compound advantage without proportional headcount.

KPI and OKR architecture

Frameworks that connect strategy to weekly execution with clarity, ownership, and measurable control.

Proof

Built, scaled, and exited across ad tech, marketplaces, SaaS, and AI.

Taboola

$2.6B NASDAQ IPO. Partnered with CEO to establish U.S. operations. Grew ARR from $50K to $12M in 24 months. Led product pivot expanding TAM.

Quigo

$380M acquisition by AOL. Early pioneer of AI in search advertising. Scaled ARR from $0 to $70M. Partnerships with Yahoo, Overture, Inktomi.

ConvertMedia

$100M acquisition by Taboola. Brought ML-based video ad technology to market. Led revenue strategy and fundraising. Positioned company for acquisition.

Dapper

$70M acquisition by Yahoo. U.S. go-to-market strategy. Pioneered MashupAds. Key role in M&A strategy and Yahoo integration.

25+ advisory engagements

Strategy, revenue systems, operating cadence, AI, and capital readiness across SaaS, creator economy, ad tech, and marketplaces. $20M+ in client fundraising supported.

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